Section 01
1. About This Policy
This Privacy Policy describes how 777mm ("we," "us," "our") collects, uses, stores, and protects personal data when you visit, register on, or use the 777mm platform at 777mm.ws. It applies to all players, visitors, and prospective users regardless of the device or method used to access the platform.
This policy should be read alongside the 777mm Terms and Conditions and the Responsible Gaming Policy, both of which form part of the agreement between you and 777mm. By registering an account or continuing to use the 777mm platform, you acknowledge that you have read and understood this Privacy Policy.
Pakistani Players — A Note on Jurisdiction
If you are accessing 777mm from Pakistan, please be aware that 777mm operates under an international gaming licence. Pakistani data protection frameworks may differ from the regime under which 777mm operates. 777mm nonetheless applies internationally recognised data protection standards to all player data regardless of country of access.
This policy was last updated on 1 January 2026. We recommend reviewing it periodically, as 777mm reserves the right to amend this policy at any time. We will notify you of material changes via a notice on the platform prior to such changes taking effect.
Section 02
2. Data Controller
777mm, the operator of the platform at 777mm.ws, acts as the data controller in respect of all personal data collected through the platform. As data controller, 777mm determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is lawful, fair, and transparent.
If you have any questions about how 777mm processes your personal data, or if you wish to exercise any of your data subject rights described in Section 10 of this policy, you may contact 777mm's data protection team via live chat on the platform or by email at [email protected].
Data Protection Contact
For all data protection enquiries, including access requests, correction requests, deletion requests, and objections to processing, please contact 777mm using the details provided in Section 14 of this policy. We aim to acknowledge all data protection requests within 72 hours and respond fully within 30 calendar days.
Section 03
3. Data We Collect
777mm collects personal data from players through several channels, including account registration, transaction processing, customer support interactions, and automatic collection through the platform's technical infrastructure. The categories of data collected are set out below.
| Category |
Examples |
Collection Method |
| Identity Data |
Full name, date of birth, username, CNIC or passport number (KYC only) |
Registration form, KYC verification |
| Contact Data |
Email address, phone number, city of residence (e.g. Karachi, Lahore, Islamabad) |
Registration form, account settings |
| Financial Data |
USDT / BTC wallet addresses, JazzCash / EasyPaisa account numbers, HBL / UBL / Meezan Bank account references, transaction amounts |
Cashier / payment processing |
| Gaming Data |
Bet history, game session logs, wagering amounts, win/loss records, bonus usage |
Platform activity logging |
| Technical Data |
IP address, device type, browser type and version, operating system, session timestamps |
Automatic collection via server logs and cookies |
| Communications Data |
Live chat transcripts, support ticket content, email correspondence |
Customer support interactions |
| Responsible Gaming Data |
Self-exclusion elections, deposit limit settings, reality check preferences |
Responsible gaming tool usage |
777mm does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data, except where a player voluntarily discloses health-related information in the context of a responsible gaming support request, in which case such data is used solely for the purpose of providing appropriate assistance.
Section 04
4. How We Use Your Data
777mm uses the personal data collected from players for the following purposes. Each purpose is tied to a lawful basis as described in Section 5 of this policy.
- Account Management: To create, maintain, and administer your 777mm account, including processing your login credentials, account preferences, and communication settings.
- Payment Processing: To process deposits and withdrawals via USDT, BTC, JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank. Financial data is shared with payment processors solely to the extent necessary to complete transactions.
- Identity Verification (KYC): To verify your identity and age in accordance with applicable anti-money laundering regulations and our responsible gaming obligations. 777mm requires all players to be 21 years of age or older.
- Game Delivery: To provide access to casino games, cricket betting markets including PSL fixtures, slot games, live dealer tables, and crash games available on the 777mm platform.
- Fraud Prevention & Security: To detect and prevent fraudulent activity, unauthorised account access, money laundering, collusion, and bonus abuse. Technical data including IP addresses is used for this purpose.
- Responsible Gaming: To monitor player behaviour for signs of problem gambling, to enforce self-exclusion elections, and to apply deposit and loss limits as set by the player.
- Customer Support: To respond to support queries, live chat requests, complaints, and responsible gaming assistance requests received via the platform or by email.
- Legal Compliance: To comply with applicable legal obligations, including anti-money laundering reporting requirements, responses to regulatory inquiries, and court orders.
- Platform Improvement: To analyse aggregated and anonymised usage data in order to improve the platform's features, game selection, and user experience. This analysis does not involve identifying individual players.
- Marketing Communications: Where you have provided explicit consent, to send you promotional emails about 777mm bonuses, new game launches, and platform updates. You may withdraw this consent at any time via your account settings.
No Automated Decision-Making with Legal Effect
777mm does not make decisions that produce legal or similarly significant effects on players solely through automated means, without any human review. Where automated systems flag accounts for fraud or responsible gaming concerns, a human review is conducted before any account action is taken.
Section 05
5. Legal Basis for Processing
777mm processes your personal data on the following legal bases, depending on the specific purpose for which the data is being used:
- Contractual Necessity: Processing necessary to perform our contract with you — specifically, delivering your 777mm account, processing your transactions, and providing access to games and betting markets. Without this processing, 777mm cannot provide its services to you.
- Legal Obligation: Processing required to comply with applicable legal obligations, including KYC identity verification, anti-money laundering transaction monitoring, and regulatory reporting requirements imposed on licensed gaming operators.
- Legitimate Interests: Processing carried out in pursuit of 777mm's legitimate business interests, including fraud prevention, platform security, responsible gaming monitoring, and aggregated platform analytics. In each case, 777mm has assessed that its legitimate interests do not override your fundamental rights and freedoms.
- Consent: Processing based on your freely given, specific, and informed consent — primarily in the context of marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Section 06
6. Cookies & Tracking Technologies
777mm uses cookies and similar tracking technologies on its platform to enhance user experience, maintain session security, and analyse platform performance. The types of cookies used are as follows:
- Strictly Necessary Cookies: Essential for the platform to function correctly. These include session authentication cookies, security tokens, and load-balancing cookies. These cannot be disabled without disrupting core platform functionality.
- Functional Cookies: Used to remember your preferences, such as language settings, display preferences, and responsible gaming limit settings. These improve your experience but are not essential to core functionality.
- Analytics Cookies: Used by 777mm's internal analytics tools to understand how players navigate the platform, which games are most popular, and where technical issues occur. Data collected through analytics cookies is aggregated and anonymised.
- Security Cookies: Used to detect suspicious login patterns, multiple account registrations from a single device, and other indicators of fraud or terms of service violations.
777mm does not use third-party advertising cookies or behavioural tracking cookies that follow you across other websites. Your cookie preferences can be managed through your browser settings. Note that disabling strictly necessary cookies may prevent you from accessing certain platform features.
Section 07
7. Data Sharing & Disclosure
777mm shares player personal data only in the circumstances described below. In all cases, data sharing is limited to what is strictly necessary for the stated purpose.
- Payment Processors: 777mm shares financial data with payment processing partners — including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank integration providers, as well as USDT and BTC blockchain processing services — solely to facilitate deposits and withdrawals.
- KYC Verification Providers: Where identity verification is required, 777mm uses regulated third-party KYC service providers to verify documents. These providers process identity data solely on 777mm's behalf and are bound by strict data processing agreements.
- Game Content Providers: Some game session data may be shared with third-party game studios whose products are available on the 777mm platform, solely for the purposes of game delivery, fairness auditing, and technical support.
- Regulatory Authorities: 777mm may disclose player data to its licensing authority or other relevant regulatory bodies where required by law, including in connection with anti-money laundering investigations or responsible gaming compliance audits.
- Law Enforcement: Where required by a valid court order, subpoena, or regulatory direction, 777mm will disclose player data to law enforcement authorities. 777mm will notify you of such disclosure where legally permitted to do so.
- Business Successors: In the event of a merger, acquisition, or sale of all or substantially all of 777mm's assets, player data may be transferred to the acquiring entity, subject to equivalent privacy protections being maintained.
No Sale of Personal Data
Under no circumstances does 777mm sell, rent, or otherwise commercially transfer your personal data to third parties for their own marketing or commercial purposes. All third-party data sharing arrangements are governed by written data processing agreements that restrict the use of data to the specific purpose for which it was shared.
Section 08
8. International Data Transfers
777mm operates as an internationally licensed platform and, as a result, player personal data may be transferred to and processed in countries outside your country of residence, including countries that may have different data protection laws to those in Pakistan.
Where such international transfers occur, 777mm ensures that adequate safeguards are in place to protect your personal data, including:
- Transfers to countries that have been assessed as providing an adequate level of data protection under recognised international standards.
- Data processing agreements incorporating standard contractual clauses that impose equivalent data protection obligations on recipient entities.
- Binding corporate rules where data is transferred within the 777mm group of companies.
If you would like further information about the specific safeguards in place for any particular international data transfer, please contact 777mm's data protection team at [email protected].
Section 09
9. Data Retention
777mm retains personal data for the period necessary to fulfil the purpose for which it was collected, after which it is securely deleted or anonymised. The following retention periods apply:
| Data Category |
Retention Period |
Basis |
| Account & Identity Data |
Duration of account + 5 years after closure |
AML regulatory requirement |
| Financial Transaction Data |
Duration of account + 5 years after closure |
AML / financial record-keeping |
| Gaming Session Logs |
3 years from date of session |
Dispute resolution / licensing |
| KYC Documents |
5 years from account closure |
AML regulatory requirement |
| Support Communications |
2 years from date of communication |
Legitimate interest / dispute resolution |
| Marketing Consent Records |
Until consent withdrawn + 1 year |
Legal obligation to demonstrate consent |
| Technical / Log Data |
90 days from collection |
Security monitoring |
Where 777mm is required by law to retain data for a specific period, the legal retention period takes precedence over any shorter period that might otherwise apply. At the end of the applicable retention period, data is securely and permanently deleted from 777mm's systems.
Section 10
10. Your Data Subject Rights
You have the following rights in respect of the personal data that 777mm holds about you. To exercise any of these rights, please contact 777mm's data protection team via live chat or by email at [email protected]. 777mm will verify your identity before processing any data subject request.
01
Right of Access
You may request a copy of all personal data that 777mm holds about you. We will provide this within 30 days of a verified request.
02
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected without undue delay.
03
Right to Erasure
You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations.
04
Right to Restriction
You may request that we restrict processing of your personal data in certain circumstances, such as while a correction request is being assessed.
05
Right to Portability
Where processing is based on your consent or on a contract, you may request a machine-readable copy of your personal data for transfer to another service.
06
Right to Object
You may object to processing carried out on the basis of legitimate interests or for direct marketing purposes. Marketing objections are actioned immediately upon receipt.
Please note that some rights are subject to exceptions. For example, 777mm cannot delete financial transaction records that it is required to retain under applicable anti-money laundering law, even if a deletion request is received. Where we are unable to fulfil a request in full, we will explain the reason in our response.
Section 11
11. Security Measures
777mm implements a comprehensive range of technical and organisational security measures to protect player personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
- Encryption in Transit: All data transmitted between your device and the 777mm platform is encrypted using TLS 1.3 protocol. This applies to all account activity, payment processing, and customer support communications.
- Encryption at Rest: Sensitive personal data, including KYC documents, financial records, and account credentials, is encrypted at rest using AES-256 encryption.
- Access Controls: Access to player data within 777mm's infrastructure is restricted to authorised personnel on a strict need-to-know basis. All internal data access is logged and audited.
- Two-Factor Authentication: 777mm supports two-factor authentication for player accounts to provide an additional layer of protection against unauthorised access.
- Penetration Testing: 777mm's platform undergoes regular third-party security assessments and penetration testing to identify and remediate vulnerabilities.
- Incident Response: 777mm maintains a documented data breach response procedure. In the event of a data breach affecting player personal data, affected players will be notified in accordance with applicable legal requirements.
Your Role in Account Security
While 777mm implements robust security measures, you also play an important role in keeping your account secure. Use a strong, unique password for your 777mm account. Do not share your login credentials with anyone. Log out of your account on shared devices. Contact 777mm immediately via live chat if you suspect unauthorised access to your account.
Section 12
12. Children's Privacy
The 777mm platform is strictly for adults. Registration is prohibited for any person under the age of 21. 777mm does not knowingly collect personal data from individuals under 21 years of age.
If 777mm becomes aware that it has collected personal data from a person under the age of 21, it will immediately close the relevant account, forfeit any balance held therein, and securely delete the associated personal data, subject to any legal retention obligations that may apply.
Age Verification Is Mandatory
All players are subject to age verification as part of the KYC process. 777mm reserves the right to request documentary proof of age — such as a national identity card (CNIC) or passport — from any player at any stage of the account lifecycle. Until age verification is completed, access to financial features may be restricted.
If you are a parent or guardian and believe that your child has registered an account on 777mm without your knowledge, please contact us immediately at [email protected] so that we can investigate and take appropriate action.
Section 13
13. Changes to This Policy
777mm reserves the right to update or modify this Privacy Policy at any time. Any changes will take effect from the date stated at the top of the updated policy. Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — 777mm will provide advance notice via a prominent notice on the platform prior to the changes taking effect.
Your continued use of the 777mm platform following the effective date of any updated Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any changes to this policy, you should stop using the platform and contact support to request account closure.
The most current version of this Privacy Policy will always be available at 777mm.ws/privacy-policy. We recommend bookmarking this page and reviewing it periodically, particularly before making deposits or engaging with new platform features.
Section 14
14. Contact & Complaints
If you have any questions about this Privacy Policy, wish to exercise any of your data subject rights, or have a concern about how 777mm handles your personal data, please contact the 777mm data protection team through the following channels:
- Live Chat: Available 24/7 on the 777mm platform at 777mm.ws. This is the fastest channel for urgent privacy or account security concerns.
- Email: [email protected] — for formal data subject requests and written privacy complaints. Please include your registered username and a clear description of your request. We aim to respond within 30 calendar days.
If you are not satisfied with 777mm's response to your privacy concern, you have the right to escalate your complaint to the relevant data protection supervisory authority in the jurisdiction under which 777mm's international gaming licence is held.
This Privacy Policy was last updated on 1 January 2026 and supersedes all previous versions. 777mm.ws/privacy-policy always hosts the most current version.